About

Built from operating experience.

Royall Media Worldwide advises, builds, and invests at the intersection of strategy, marketing, technology, and live experiences — helping destinations and event organizers attract and create events, develop the technology that makes them successful, and drive attendance.

Operators first.

The firm was established to hold and grow companies in entertainment, software, and live events. Its principals have started and scaled more than a dozen ventures, including an advertising agency later sold, music-festival and venue businesses, and PromoTix, where Royall is the primary shareholder.

That mix is intentional. Destination and event work is not a branding exercise. It is rights-holder relationships, registration and ticketing, marketing and streaming, conference floors, hotel calendars, and creative campaigns that have to survive a procurement review.

Creative team reviewing event plans in a modern live-events agency office
Youth baseball player at bat with spectators watching from behind the fence

Work that has had to stand up in public.

Royall works across live events, destinations, corporate, and public-sector programs. Selected names below are a small sample of those we've worked with over the years.

  • Hilton Hotels
  • Cardi B
  • Allstar World Championship
  • Post Malone
  • University of the Virgin Islands
  • ODESZA
  • U.S. Cheer Productions
  • Porter Robinson
  • FEMA
  • Victory Athletics
  • Buju Banton
  • Hilton Grand Vacations
  • Sea Breeze Jazz Festival
  • City of Tumwater
  • Illenium
  • Caribbean Hotel Association
  • Dance Team Union
  • Fiserv
  • Ballparks of America
  • Stetson University
  • U.S. Virgin Islands
  • Holiday Inn Club Vacations
  • Darden Restaurants
  • SunGard

How we work with events and destination partners.

Event organizers, venues, destinations, CVBs, sports commissions, and tourism focused entities keep authority over events, incentives, and public resources. Royall brings industry access, program operation, technology, marketing, and strategy to create economic impact.

The firm works with destinations and organizers in the United States and internationally, with a focus on sports, music, theater, and other live events.

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Crowd at a large outdoor community music festival in a city

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