Municipalities, venues, tourism organizations, sports commissions, and professional event organizers use Royall when they need attraction, marketing, and technology to work as one program.
We work directly with events on end-to-end registration, ticketing, marketing, and streaming for sports, concerts, festivals, and municipalities that help to sell tickets.
For destinations, we help with event attraction, bid improvements with advances and sponsorships, entertainment rebates, rights-holder relationship management, partnership procurements, financing, and operational strategy.
Royall builds and holds software companies in the live-event stack. The largest of these platforms is PromoTix: event software for ticketing, registration, payments, operations, websites, apps, live streaming, and audience growth.
Royall also consults on the implementation of AI within the events space to improve efficiencies, speed, and extract more value for its clients.
Brand strategy, destination advertising, and attendance campaigns that put sports, music, theater and other events in front of the people who will travel for them.
For destination partners, the brief is usually specific: help attract qualified sports and music events, then advertise those events — and the place around them.
